The Rise of the Platform Marketer: performance marketing with Google, Facebook, and Twutter, plus the Latest High-Growth Digital Advertising Platforms | Perpustakaan STIKES Bethesda Yakkum

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The Rise of the Platform Marketer: performance marketing with Google, Facebook, and Twutter, plus the Latest High-Growth Digital Advertising Platforms

Craig Dempster - Nama Orang; John Lee - Nama Orang;

Contents: The Age of the customer; Introducing the platform marketer; The Ad Tech Ecosystem; Identity management; Audience management; The privacy paradox; Media Optimization; Channel optimization; Experience design and creation; Audience platformutilization; Measurement and attribution; Marketing technology stack; Organizing for success.

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Perpustakaan STIKES Bethesda Yakkum 658.3 CRA r c.1

6001805519

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Judul Seri: -
No. Panggil: 658.3 CRA r
Penerbit: Hoboken : John Wiley & Sons., 2015
Deskripsi Fisik: xii, 228 hlm.: ilus.; 24 cm.
Bahasa: English
ISBN/ISSN: 979-1-119-05972-1
Klasifikasi: 658.3
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Manajemen Umum
Manajemen personalia
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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