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The Rise of the Platform Marketer: performance marketing with Google, Faceboo…
Contents: The Age of the customer; Introducing the platform marketer; The Ad Tech Ecosystem; Identity management; Audience management; The privacy paradox; Media Optimization; Channel optimization; Experience design and creation; Audience platformutilization; Measurement and attribution; Marketing technology stack; Organizing for success.
- Edisi
- -
- ISBN/ISSN
- 979-1-119-05972-1
- Deskripsi Fisik
- xii, 228 hlm.: ilus.; 24 cm.
- Judul Seri
- -
- No. Panggil
- 658.3 CRA r
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Kesenian, Hiburan, dan Olahraga 
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