Gaya APA

Paharia, R. (2013). Loyalty 3.0 : How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement . United States: McGraw-Hill Education.

Gaya MLA

Paharia, Rajat. "Loyalty 3.0 : How Big Data and Gamification Are Revolutionizing Customer and Employee Engagement". United States: McGraw-Hill Education, 2013. Text.